Why dynamic content is so important the modern world
Welcome back to PowerPoint Training Online. This week I would like to discuss the importance of creating dynamic content. I am going to break this article down into 3 sections.
- What is dynamic content
- Why you should be creating dynamic content
- How to create dynamic content
What is dynamic content
Googles definition of dynamic is as follows –
“characterized by constant change, activity or progress”
My definition of dynamic is something that can move in multiple directions when you want it to.
To put it into perspective, think of a normal presentation. You move through the slides. Not missing any. Sometimes you will skip a slide or two, as you had covered that point earlier. This is a liner presentation. You are going from left to right without any deviation.
A presentation that has been designed dynamically will be able to jump around the place. You can go through section one first, or you could go through section ten first. You can go up, down, left to right. The choice is up to you and your audience.
Why you should be creating dynamic content
The world is a changing place. Advancements in technology mean we can have news from almost every country in the world at our finger-tips. It is now possible to send pictures around the world faster than you can take your phone out and take a picture. Never has the world been such a small place while at the same time being so big.
As presenters, talkers and/or trainers it us up to us to deliver a message to the audience. Our message may always be different. Or it may be the same every time. Regardless, we always need to make sure we are creating content that will keep the audience engaged.
Here at PowerPoint Training Online we have created articles on ‘7 Reasons why you should be using video’ and ‘Why you should graphics and images’. Both articles go through the benefits of using these mediums to keep an audience engaged.
But there is another way. That’s right, by creating dynamic content.
Conversations are not linear
I mentioned earlier that most presentations are linear. They go in one direction. From left to right with no deviation. That is all well and good if you are talking about lines or simple directions. But it is not how a conversation works.
I have delivered many training sessions over the years. Nearly always using PowerPoint slides. I find they help to get my message across. But so many times I am in the process of delivering something and I get asked a question. There are two possibilities. I let myself get derailed and answer the question, which I know will be answered at a later point in the session. Or I advise the questioner that we will be coming to that.
Both options do not seem very good to me. The first one means I will then have to skip slides later or go over the same content twice. The second option makes me feel like I am being rude.
I am sure I am not the only person who has found themselves in that situation. We all know that conversations are not dynamic.
Imagine you could have a table of contents that when you were in presentation view you were able to click on an item and you would then be brought to that section. You were not tied to going from left to right. You could bounce all around depending on the flow of the training session.
I have mentioned a few times already about how creating a dynamic presentation will boost engagement. Let us take a closer look at that now.
When I deliver a training session. My aim is to have people walking out of the room with new knowledge. So, it is very important that I get my message across. One of the best ways in which I have found to do this is by keeping the audience engaged. If they are engaged, they will be listening. If they are engaged they will be taking stuff on board.
When you are delivering a quick information piece, people will generally listen. But what happens when you must ask a new recruit to sit in a two-week induction. Or a member of staff must sit in an hour-long training session.
The content can become very dull very quickly. Trust me I know I have been there.
The reason why it becomes dull and boring is quite simple. Technology, for all its wonders and advantages has destroyed our attention span. The attention span is now hovering around the eight second mark, down from twelve seconds in 2000. This was not some wish washy research. The research which found this was done by Microsoft. Time.com have a very good article titled ‘You now have a shorter attention span than a Goldfish’.
But when you create dynamic content, you have the option of getting the audience involved. You can ask them to choose the flow of the session. Working around them and their questions. They are more engaged because they are running a small bit if the session. You are putting the power in their hands. They are more likely to pay attention to what you have to say.
How to create dynamic content
For a long time creating dynamic content was difficult. You would have to insert links to parts in your slide deck. Then add links back to the content page. It was a lot of work. And it would take you hours to finish a slide deck. It was more like days. Recently Microsoft updated PowerPoint and there is now a feature called Zoom.
You will find it on the insert tab. Right under the links section.
Zoom speeds up the connecting of slides and sections. And it also creates a link back to the original slide. No longer do you need to go back and forth trying to find the slide which you just left. PowerPoint has hidden mechanics that look after it for you. Leaving you free to create awesome looking content.
Hopefully you now understand what dynamic content is and why you should be using it.
Currently people are glued to screens, it is nice to have a small bit of human interaction. It is up to us as presenters, talkers or trainers to bring that interaction out of people. Creating content that is dynamic will help us to do that.
Keep on presenting.
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See you soon,